What is promotional umbrella?
Summer is a hot and rainy climate. Umbrellas can help you withstand the scorching sun when the sun is exposed, and protect you from wind and rain when the rain is pouring. It is the most intimate summer promotional gift. Moreover, the umbrella has the characteristics of large advertising area, wide liquidity, and high repetitive utilization rate, which is an extremely effective summer promotional gift for enterprises. Imagine if people all over the street are holding the advertising slogan and LOGO of a certain company, how can people not pay attention to it? For a long time, how could this kind of mobile advertising not be deeply rooted in the hearts of the people?
There are 2 features of selling promotional umbrella:
Make the appropriate choice based on the region
Make choices based on opportunities
Make the appropriate choice based on the region introduce.
Since you can’t change the living habits of the entire north for a while, you can change it in a targeted manner. For example, your umbrella is sold exclusively in northern tourist attractions, but sometimes customers don’t pay for it. You can reach an agreement with the attractions and you can first broadcast it for free. Give a batch of umbrellas to the customers in the scenic spots.
This may bring about an effect, because you think, so many people in the scenic spots are holding umbrellas, the few obey the majority, and other customers will buy them. All kinds of umbrellas, couple umbrellas or couple umbrellas.
Make choices based on opportunities introduce.
Your umbrella must grasp the popular and beneficial umbrella promotion factors in the society. For example, a washing powder company in Shandong decided to launch it through research on foreign washing powder products due to the pressure of low profit from ordinary washing powder. Sterilization washing powder, but because this kind of washing powder is not bought and recognized by domestic consumers, after the product went on the market, there was a situation where the product was placed on the shelf but could not be sold, and the company did not have more funds.
The product used by Hezheng to promote this concept had to announce that the product died without a disease. However, the arrival of SARS caused the Chinese people to think about health and suddenly became interested in the product of this concept, so Liby and other laundry detergent companies Seize this opportunity to quickly bring the concept product to the market and become popular.